Itch Support Gold for Cats

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Itch Support Gold for Cats


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For scratching and itchy skin

  • Supports a healthy immune response to allergens including food-related, seasonal, environmental, contact, or atopic
  • Targets the underlying cause to help maintain healthy skin

Order Itch Support Gold today for your cat's itching and scratching

  • Five-Star Experience or it's FREE
  • 2 oz (59 ml) is a 4-month supply for most cats
  • 4 oz (118 ml) is an 8-month supply for most cats

How long will this last?


?What should you expect with our products?


What is Itch Support Gold?

Itch Support Gold is a combination of nine herbal ingredients for skin-related symptoms when felines come into contact with an allergen (a substance that triggers an allergic reaction).* For some cats, skin allergies are a constant condition; for others it may be seasonal or only occasional. Skin conditions due to allergies are an increasingly common disorder in pets and are a frequent cause for visits to the vet.

Itch Support Gold addresses the physiological mechanisms that can cause the skin (including on the paws) to become red and sometimes unbearably itchy. It works with the principles of Traditional Chinese Medicine to support health from the inside out.

*NOTE: Itch Support Gold is not for acute or severe allergic reactions. It does not address emergency allergy situations such as anaphylaxis.

If your cat requires immediate or emergency medical attention, please call your veterinarian or nearest veterinary clinic. 

What is Itch Support Gold used for?

Just as people can experience allergic reactions of all kinds, cats are also susceptible to irritants and allergens they encounter in their environment or in their diet. If the body is sensitized to a particular allergen, it will react as if it is under attack and an allergic reaction will ensue. Some cat breeds have a greater incidence of allergies that can affect their skin. 

An allergen may be introduced into the body in one of several ways. It may be:

  • Something that your cat has come into physical contact with
  • An ingredient in their diet
  • An airborne allergen that has been inhaled
  • From a flea bite (usually from flea saliva)

Naturally, the most beneficial approach is to remove the allergen or limit exposure if the allergen is known. However, there may be cases in which this is difficult (such as with a pollen allergy).

Your cat may need support for itchy skin, ears, or paws, and dry or moist skin. Your cat's behaviour may also change, since a constant need for skin support can quickly lead to irritability, disrupted sleep, exhaustion and snapping.

Rather than mask or temporarily suppress the symptoms, Itch Support Gold helps support a healthy immune response to allergens. In Traditional Chinese Medicine (TCM), the term for this type of remedy is External Wind formula. The element of "wind" can refer to symptoms that appear suddenly, change quickly, and affect the surface (like the skin).

Though most cats will not react to the compounds they encounter in the home or outdoors, cats with a sensitive immune system may. 

Examples of Common Allergens:

  • Pollens and grasses
  • Dust, dust mites, and molds
  • Fragrances and other chemicals including those found in many laundry detergents, pet shampoos, and household cleaners
  • Cigarette smoke
  • Prescription medication (including flea medication or medicated flea products)
  • Insect bites (including fleas)
  • Dander and feathers (may be in pillows, duvets, or bedspreads)
  • Foods such as dairy products, beef products, soy, wheat, corn, chicken, and chicken by-products
  • Foods or treats containing food-colouring

Allergic responses may also cause respiratory-related symptoms such as:

  • Sneezing
  • Runny, itchy nose
  • Breathing difficulties due to an airborne allergy

A note from our veterinarian...

Itchy skin is a common reason why cats are brought in to see their vet. Itch Support Gold provides support for allergies that affect your cat's skin and the itchy, red, dry or moist skin symptoms that can arise from the allergic response.

Once desired results are achieved, Itch Support Gold may be discontinued and reintroduced as needed. Always seek the consultation of your veterinarian as needed.

Intercept and Avoid:

Once you have identified the cause of your cat's skin reaction, try to eliminate exposure as much as possible. Sometimes this is possible and sometimes it's not. Remember that allergies are sometimes caused by multiple factors and your cat may be able to tolerate a certain amount of exposure before the factors compound and a reaction occurs.

As an example, a cat may be sensitive to laundry detergent, to dust mites, and to flea bites. There may be a little itching on the average day but a big reaction to a flea bite. It is a big reaction because the immune system is already trying to deal with the first two allergens. When a third allergen is introduced, the scales tip. In this case, the immune system can respond to two allergens but not three. This is what is meant by compounding factors.

Try to eliminate all allergens as much as possible and you will hopefully see less reaction, or none, when there is occasional exposure to any of the offending irritants. Have a look at the list of common allergens that may be right in your household or in your cat's living environment.


Similar to humans, cats may build up sensitivities to foods that are eaten daily, without a break. Just like humans, they are healthiest with a varied diet. Be sure to switch your cat's foods at least from time-to-time. The most common foods that cause sensitivity or allergies in cats are: beef products, dairy products, chicken and chicken by-products, soy, corn, wheat and artificial food colouring.

If food allergies are known or suspected, you may wish to try some homemade cat food recipes with simple ingredients. Your veterinarian may suggest an elimination diet, starting only with very simple foods and slowly introducing other ingredients. With the simplified diet, the symptoms should disappear. Then, when the allergen food is given, the symptom will flare up suddenly, and you will know to avoid that particular food in the future.

A species-appropriate raw food diet may also be an excellent alternative if your cat has food sensitivities (or doesn't). Look for a trusted source of raw cat food in your area and follow the appropriate health and safety precautions to serve it. Frozen blocks are portioned and thawed before serving. Make sure the protein source is not one that your cat is sensitive to and look for meat raised without hormones or antibiotics. Feeding raw food is very easy and may be a more cost-effective option than "designer" allergy diets sold commercially. With food allergies, "simple" is better. 


Make sure your cat receives a diet high in nutrients. Consider supplementation of vitamins, minerals, and especially omega-3 essential fatty acids. Omega-3s have been shown to provide the body with support for inflammation including allergy-related skin problems. A daily nutritional greens supplement that includes nutrients and superfoods from whole-food sources, probiotics, and enzymes is an excellent addition for overall good health.

It is suggested to work with your veterinarian to uncover the cause(s) of your cat's allergic response and work out a treatment plan that you feel will be most beneficial. Also stay informed of side effects (especially long-term effects) that may result from prescription medications like steroids and antibiotics.

Minimize insect bites:

Remember that sensitivities to fleas or flea saliva may cause reactions long after the fleabite has occurred. Allergies to fleabites are a common cause of allergic reactions on the skin.

Is it an allergy - or just dry skin?

A lower indoor or outdoor humidity can cause dryness in the air and skin can become dry and itchy. Monitor whether your cat starts to itch when you turn on the heat or air-conditioning in your home, or when the air becomes drier with a change of seasons. You can test the humidity in your house with a hygrometer from a hardware or home improvement store. An optimal humidity range is considered to be 35-50%. If the air in your home becomes too dry, a humidifier can provide the necessary humidity your cat (and you) may need to stay comfortable and healthy.

Allergic-type symptoms may be clues that your cat has another type of disorder, so be sure to have your cat examined and diagnosed by a veterinarian.

Does it come with a guarantee?

Yes! Itch Support Gold comes with a Five-Star Experience or it's FREE guarantee.

Why choose Itch Support Gold for your Feline Friend?

  • Certified Organic and Selectively Chosen Herbs: Prepared from organically grown and selectively chosen herbs that meet the highest quality standard. All raw materials are tested for identification and purity.
  • Good Manufacturing Practices: All of our formulas are manufactured in a facility that adheres to Good Manufacturing Practices.
  • Full-Spectrum Extract: The full biochemical spectrum of the herbs is preserved to ensure optimal potency. 
  • Every Batch Tested: Every batch of Itch Support Gold is tested to ensure the highest quality and potency. Every single batch.
  • FDA-Registered Facility: Our manufacturing facility is FDA-registered. Strict quality control procedures are meticulously monitored.
  • FDA Center for Veterinary Medicine Guidelines: Pet Wellbeing complies with the provisions of the CVM's good guidance practices for pet dietary supplements. All ingredients and caution statements adhere to these national guidelines.
  • It's Guaranteed: In addition to the superior quality of our products, you are also protected by our Five-Star Experience or it's FREE guarantee.

Who Makes Itch Support Gold?

Itch Support Gold is made by Pet Wellbeing, founded in 2001. Our goal? To bring the wisdom and experience of our caring holistic veterinarians to your pet. When your pet is healthy, you are happy.

To fulfill our vision, our on-staff, holistic veterinarians have developed formulas using time-honored, traditional uses of herbs and integrated the latest scientific research. It is our aim to produce the best products for your pet that we can.

Administer Itch Support Gold twice daily:

  • Under 13.6 kg (30 lbs): Give one drop per 1 kg (2.2 lbs) of body weight

Shake well before use. Does not require refrigeration.

BEST way to give drops: Add drops to a small portion of a favourite food or treat and ensure the entire amount is consumed. We recommend administration of the drops in a way that your cat will like best.

Once desired results are achieved, Itch Support Gold may be discontinued and reintroduced as needed. Always seek the consultation of your veterinarian as needed.


  • If animal's condition worsens or does not improve, stop product administration and consult your veterinarian.
  • Not to be used during pregnancy or nursing.
  • Not to be used during diarrhea.
  • May have a hypoglycemic effect; monitor blood sugar closely if using with blood-sugar-lowering drugs.
  • Contains Licorice root: Use caution with cardiac or kidney disease. Use caution with steroids.
  • Excessive use may contribute to water retention or hypertension.
  • An examination from a veterinarian is recommended prior to using this product.
  • Not for human consumption. Keep out of reach of children and animals. In case of accidental overdose, contact a health professional immediately.

Itch Support Gold is Formulated With:

  • Dong Quai root (Angelica sinensis): An herb of Eastern Asia, Dong Quai's many uses include helping to transport oxygen to the tissues by supporting normal blood flow, and promoting a normal response to allergens. Its effects may be due to inhibition of thromboxane A2 and prostaglandin E2, mediators of inflammation.
  • Tribulus fruit (Tribulus terrestris): In combination with other herbs in Itch Support Gold, Tribulus may help maintain skin health.
  • Rehmannia root (Rehmannia glutinosa): The steamed root is a vital herb used widely in the traditional Chinese herbal repertory. It contains vitamins C, A, and some of the B vitamins. It is best known for its "tonic" properties - "fortifying the blood" to support vitality - and helping to maintain capillary integrity. It is used here to "stabilize Yin" and fortify and move the blood.
  • Chinese Peony root (Paeonia lactiflora): This root may have a normalizing effect on the allergic response, particularly with certain skin allergies.
  • Schizonepeta aerial parts (Nepeta tenuifolia): Schizonepeta has superoxide scavenging activity, which might explain its common use for itchy skin issues. It is thought to exert an effect on histamine release and substance-P-induced itching in animals.
  • Siler root (Saposhnikovia divaricata): Traditionally used for "Liver Qi stagnation," a common consideration with itchy skin. It also supports the body's natural elimination channels.
  • Ligusticum root (Ligusticum wallichii): Similar to North American Osha and Lovage, it supports the body's normal immune defenses. Osha has also been used by Native American and Hispanic cultures for seasonal allergies.
  • Astragalus root (Astragalus membranaceus): One of the best known herbal "adaptogens," Astragalus supports immune health and is often used as a replenishing herb during convalescence. 
  • Licorice root (Glycyrrhiza uralensis): This root is used to harmonize the formula and promotes herbal synergy of all of the ingredients.

... 450 mg per ml

Herbs are organic or selectively imported.

Inactive ingredients: Deionized water, vegetable glycerin.